I want to preempt this critique by saying that I really love L'oreal products. In the ever-expanding world of consumer makeup companies, I think that their products are great and their branding is as well. Usually their packaging is...but not in this case. It's not a matter of how it looks...it looks nice...upscale, informational...nice color and font choices. But...try using this container in the shower...which is where one generally uses such a product. It is darned near impossible! Now, admittedly, I have smaller hands than a lot of people, but I would argue that a lot of women...whom this product is geared towards...do as well. Try holding this jar and unscrewing the lid. Which is large at the top...my fingers can barely reach from one side to the other. And, it is tapered...inward. And...your hands are slippery from being wet, because you've already shampooed your hair if you are using this product. I have to use two wash clothes to get this thing open! One to hold the bottom and one to unscrew the top! What I really need in there is one of those rubber grippers that we have in the kitchen to unscrew jar lids. As designers, we are charged with creating lovely, engaging packaging. But...it has to work! I am expecting a package redesign on this product...any day now...
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